Airbnb It

Campaign

While at Buck, we created nine 15-second spots for Airbnb as part of their Host Recruitment Campaign. The goal was to attract potential hosts by showcasing how their homes were already perfect for Airbnb guests. The campaign utilized CG miniature sets that felt like real dioramas of homes, closely resembling their real-life counterparts.

As the Creative Director on the project, I worked closely with the client and my team at Buck to develop a set of visual principles to create a harmonious visual language across nine separate 15-second spots. These principles covered references, lighting, materials, and proportions and helped to evoke a sense of real materials and tactility in the objects.The meticulous attention to detail in creating a miniature physical set resulted in an immersive and captivating world.